Pick one or two channels
A retailer may live on Instagram. A B2B firm may only need LinkedIn. We will not recommend a calendar you cannot staff.
When to put money behind posts
Boost only what already gets saves or enquiries. Proper ads with targeting beat random boosts.
- Fewer channels
- On-brand creatives
- Weekly cadence
FAQs
How many posts per week?
Three good posts beat fourteen weak ones.